If you’re a healthcare marketer, you’re likely already sold on the idea of content marketing. More than 80% of healthcare organizations reported engaging in content marketing in 2018. And Geonetric’s latest Healthcare Digital Marketing Trends Survey revealed content marketing is a top area for growth.
The question now is: How do you get the best return on your investment?
Join Geonetric’s healthcare content experts and learn why the strategy behind your content marketing is just as important as the quality of the stories you’re pushing out. Whether you’re new to content marketing, feel like you’re just going through the motions, or struggling to keep up with demand in a meaningful way, you’ll walk away from this webinar ready to invigorate your content marketing and deliver real value.
Learn about ways to:
• Use personas and patient journey maps to tie content marketing efforts to your audience’s real-life experiences and concerns
• Apply keyword research to make user-centered decisions about content
• Build editorial calendars that keep your team on track to create and publish the right mix of content
• Leverage CRM to gain insight into your audience’s behaviors and meet them where they’re at
Speakers:
Anne Kapler, Principal Content Strategist & Writer
A former journalist, Anne’s passionate about clear, informative, well-organized content that resonates with readers. As a Principal Content Strategist & Writer at Geonetric, she helps healthcare systems align their digital content with business goals and user needs. She builds intuitive information architectures; crafts accessible, readable content; and develops content governance tools that help healthcare marketing teams bring order to their online efforts. Anne has worked with healthcare systems across the country, including Essentia Health, Cape Cod Healthcare, Cone Health, and UC San Diego Health. She holds a bachelor’s degree in journalism and mass communication from the University of Iowa.
Erin Schroeder, Senior Content Strategist
Erin’s an engaging writer. She’s an experienced teacher. She’s a talented interviewer with a decade of reporting under her belt. In other words, she has the perfect skillset for a content strategist. Erin loves meeting people and learning about their organizations, which is why this skilled interviewer excels at helping clients tell their stories online through intuitive, user-friendly site architecture and engaging copy. Erin has helped healthcare organizations of all sizes structure their navigation and content with users in mind, including University of Iowa Health Care, Altru Health System, Tower Health, and Sturdy Memorial Hospital. She holds a bachelor’s degree in journalism from St. Ambrose University, a master’s degree in professional journalism from the University of Iowa, and a certification in content strategy from Northwestern University.
