Healthcare is notorious for copycat marketing tactics. We've all heard a doctor "play marketer" with comments like, "Well, they do it." "I like what they do." "Why don't we do that?"
While more industries like CPG leverage marketing to build their brand and clearly differentiate their products and services from competitors, healthcare tends towards imitation. As a result, patients routinely see healthcare systems as the same.
This webinar will help you to avoid this trap - build your brand and give patients reasons to choose your system over other. Featuring a home-grown case study, Chaney Marketing will share the principles and remedies employed to build one of the most recognized healthcare brand in Wisconsin - Marshfield Clinic.
If you're responsible for marketing or advertising at a private practice or healthcare system and are experiencing a weak bottom line, poor revenue growth, weak market share, too much white space in your physician calendars or just plain stagnation, then consider these 5 remedies for better performance results.
Learning Objectives:
- Learn how to build your brand and give patients reasons to choose your system over other
- Understand the principles and remedies employed to build one of the most recognized healthcare brands in Wisconsin - Marshfield Clinic
Speaker:
Al Chaney, Chief Executive/Chief Marketing & Strategy Officer, Chaney Marketing
With more than 30 years of marketing and branding experience at world-class organizations, Al has led the marketing operations at Marshfield Clinic, General Mills, The Pillsbury Company and American Red Cross. At Marshfield Clinic, he adeptly re-positioned the brand to become the most recognized healthcare organization in Wisconsin. While there, Al oversaw the completion of nearly 40 market research projects that led to market-winning strategies, growth-igniting tactics, and award-winning advertising.
Al is a dedicated and proud father of three daughters: Alison, Simone, and Marielle. He is an active member of his community, enthusiastically serving on local boards and committees as well as coaching youth athletics.
