Digital Marketing Evolution in 2021

Digital Marketing Evolution in 2021

The last 18 months have presented healthcare marketers with unprecedented challenges that present exciting opportunities for how we evolve our digital marketing strategies to have a greater impact on business outcomes. In this webinar, you'll hear from True North about the trends, best practices, and platform changes to leverage in your digital campaign and SEO performance strategies.

Learning Objectives/Goals:

• Most meaningful KPIs to consider in your paid search efforts.
• Keys to executing a blog strategy.
• Tips to diversify your media plan.

Speaker:

Justin Silberman, RVP Business Development, True North Custom

Justin Silberman is the RVP of Business Development for True North Customer, a digital marketing agency based in Chattanooga, TN. With nine years of healthcare marketing and volunteer experience, spanning post-acute, pharmaceutical, and MRDD, he's excited to share TrueNorth's perspective on the ever-evolving healthcare marketing landscape.