Building a Post Health System Brand

Building a Post Health System Brand

The world of health systems has been turned upside down, and not just from COVID-19. Consumerism and competition from new entrants like Optum and Walmart Health, demand systems take a completely new approach to brand, where the focus isn't on promoting what makes us great, but rather centering on the emotional motivators of the consumer. Learn how this radical approach has served some of the top brands in the world, such as Nike, Starbucks, and SoulCycle, and how to apply this approach for first-mover advantage in the health system space.

Learning Objectives/Goals:

• Learn why health systems need to overhaul their approach to brand.
• Learn the value of a Post Health System Brand.
• Learn examples of successful Post Health Systems Brands in the market.
• Learn how to assess your readiness to build a Post Health System Brand and the challenges you'll face.

Speaker:

Chris Bevolo, Executive Vice President, Chief Brand Officer, ReviveHealth

Chris has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn't Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics. Before joining ReviveHealth, Chris was the owner and lead strategist of Interval, a Minneapolis-based healthcare marketing firm he founded in 1995.

The Case for Building a Post Health System Brand