What Consumers in the Midwest REALLY Think About Digital Healthcare

What Consumers in the Midwest REALLY Think About Digital Healthcare

The pandemic has forced healthcare organizations to shift priorities and find new ways to reach and communicate with consumers. Digital channels and telehealth options quickly became preferred methods for sharing critical information and conducting health visits. But is the recent focus on digital healthcare just a solution to the pandemic or a transformative change in the way healthcare is offered? Our exclusive research shows the shift in healthcare trends might be as dramatic as you think. And, the new normal may only be temporary.

Learning Objectives/Goals:

• What digital healthcare truly means to consumers.
• How consumers prefer to communicate and be communicated to.
• The breakdown of digital interactions consumers used pre-pandemic, during the pandemic, and plan to use post-pandemic.

Speaker:

Christine VanTimmeren, Content Manager, ddm marketing + communications

Christine spent the first decade of her career crafting and sharing compelling stories and breaking news events as a television news journalist in markets across the country. She now brings her skills as an experienced interviewer, writer, communicator, and video storyteller to the agency side. She helps clients dig for engaging stories and develop content that inspires action and starts conversations. She's worked with clients in healthcare, higher education, technology, the non-profit sector, and manufacturing.

Jordan Buning, Principal and President, ddm marketing + communications

As a principal and president of ddm marketing + communications, Jordan leads the organization in developing effective marketing strategies that meet clients' needs. Throughout his 25 years in marketing, he's collaborated with healthcare organizations the Hurley Medical Center, Metro Health - University of Michigan Health, Priority Health, Spectrum Health, and more. He's also served clients in a diverse range of industries such as public transportation, higher education, recreation, and manufacturing.