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Professional Development: Elevating Your Role in Your Organization

  • February 16, 2021
  • 12:00 PM - 1:00 PM
  • Zoom Webinar


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Professional Development: Elevating Your Role in Your Organization

Are you providing the best value to your organization? What expectations do C-Suite leaders have of you? Are there new experiences or training you need to maximize potential for the organization and you personally? This webinar will focus on self-reflection and discussing ways to elevate your role as an innovative, strategic leader in your organization. Based on interviews with healthcare CEOs from around the country, learn what attributes these leaders seek in their communication champions and how you can adapt your approaches to provide maximum value to your organization.

Learning Objectives/Goals:

  • Discuss expectations leaders have of their marketing and PR professionals
  • Discover ways to elevate your role in communications
  • Learn to engage with your leaders to receive feedback and implement your plan of action


Mike Milligan, President, Legato Healthcare Marketing

As a healthcare marketing strategist and industry leader, Mike leads his team and clients on a broad range of internal and external marketing and communications activities including brand positioning and identity, public relations, crisis management and reputation management, marketing strategy, advertising, digital and social, employee communications and engagement, referral development, provider communications, and community outreach.

Mike has directed strategic marketing planning efforts for a variety of rural and other health care organizations, serving as counsel for CEOs and other executive team members. Mike is a highly requested speaker for healthcare national conferences and he is a regular contributor to industry publications and blogs. Due to its involvement in the industry, Legato has been designated as the exclusive marketing partner of the National Rural Health Association.

Before founding Legato, Mike served in various senior leadership roles in the Midwest including director of strategic communications for Aurora Healthcare and vice president of marketing and business development for Prevea Health. When he's not writing marketing plans, Mike spends time with his family at his lake house in Northern Wisconsin boating, fishing, snowmobiling, kayaking, and hiking with his two golden retrievers.

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