Media and Content Strategy - They go together like PB&J

Media and Content Strategy - They go together like PB&J

Content marketing has been, and continues to be, a growing trend for health care organizations. According to the True North Custom 2019 report, nearly 8 in 10 health care marketers are currently using content marketing, and another 18% planned to launch content marketing initiatives in 2019. However, many health care marketers struggle with the types of content to create to achieve their goals and how to get the content in front of the right audience. Content marketing is also becoming increasingly intertwined with media efforts like digital and traditional advertising, and for a good reason. Effective messaging and coordinating content across paid, earned and owned channels increases the frequency with which messages reach target audiences.

Learning Objectives/Goals:

To understand how media and content marketing work together to provide consistent messages across all paid, owned, and earned communication channels. Attendees will learn the specific goals content marketing and media can help achieve, and the benefits of optimizing content for the channel in which it is served.

Speakers:

Troy Boehm, Digital Marketing Manager

As the digital marketing manager at ddm, Troy has in-depth knowledge of digital media landscape and a strong understanding of digital analytics. Working with multiple healthcare organizations throughout his career, he has utilized strategies that are rooted in measurable results and are relevant to overarching goals. Troy understands current media trends and how healthcare organizations can improve the ongoing effectiveness of campaigns by working in conjunction with other marketing and content channels.

Christine VanTimmeren, Manager - Content Strategy

Christine spent the first decade of her career crafting and sharing compelling stories and breaking news events as a television news journalist in markets across the country. She now brings her skills as an experienced interviewer, writer, communicator, and video storyteller to the agency side. She helps clients dig for engaging stories and develop content that inspires action and starts conversations. She's worked with clients in healthcare, higher education, technology, the non-profit sector, and manufacturing.