Effective Communication During a Crisis: How COVID-19 has Changed the Crisis Communications Landscape
AMPERAGE's crisis communications experts have been boots on the ground for a myriad of crises across industries--from airline 9/11 response and natural disasters to foodborne pathogen recalls and most recently serving as crisis consultants for a public health entity during COVID-19.
Mark Mathis and Lori Davis will discuss the importance of crisis communications plans, training and drills before a crisis hits. Effective messengers and clear communicators are important; however, strategic thinkers are essential.
They will share insights on how the crisis communications landscape has changed forever and what this means for healthcare communicators and marketers. During this webinar, topics that will be discussed include:
- Readiness: How novel raised the nimble quotient
- Importance of balancing scientific data with humanized stories
- Brand fatalities over tone deafness
- Words without action and accountability are just lip service
- Collaboration for the greater good
- Rise in owned and earned media
Speakers:
Mark Mathis, Chief Creative and Strategy Officer, Partner
As Chief and Strategy Officer, Mark oversees the creative strategic direction of AMPERAGE's clients. He has extensive background developing strategies that solve complicated and complex communication problems. He's a champion at distilling intricate ideas down to a few words and visuals to better tell client stories and inspire action.
Mark's background in brand strategy, messaging and media allows Mark to craft message strategies that transcend all platforms. In addition, Mark is an avid writer. He writes a blog, the One-Minute Marketer® and has published two books, one on nonprofit marketing and his "great American novel," which all creative directors eventually write. Mark's creative brain has been honored with many national awards for television design, public relations and advertising.
Mark has worked with hundred of healthcare clients, building strategies to better tell stories and drive patient volume. He first worked at the University of Iowa Hospital and Clinics, where he cut his healthcare teeth working with local and national press on breaking health stories. He also launched a hospital foundation and was the public relations director at St. Francis Hospital in Waterloo, Iowa.
Lori Davis, Director of Public Relations and Content Strategy
Lori utilizes her broad public relations experience to develop public relations and crisis communications plans, trains clients to be spokespeople and presenters, as well as consult and coach clients in reputations management and brand ambassadorship. Lori is also AMPERAGE's lead event management guru, producing both live and virtual events, from festivals and business conferences to press conferences and government forums. Paired with her ability to research new industries and discover the essence of a client's brand and where it fits in its industry, Lori is an essential asset to any client looking to grow, strengthen or market its brand. Lori's experience in public relations, crisis management, marketing, sales, content development, fundraising and political campaign management provide clients with the diverse experience needed in this integrated landscape.
Lori's past experience managing fundraising and public relations for the Leukemia & Lymphoma Society give her a deep understanding of the healthcare industry. She has used her experience to develop sales training programs for hospital liaisons and has helped hospitals and clinics across the United States with integrated service-line campaigns. She excels in crisis communication consulting; having assisted hospitals with malpractice lawsuits and COVID-19 emergency response for public health entities.
