Direct Mail: Success from Start to Finish

The way we market to our customers is changing every day, so what are the key elements you need to incorporate into your campaign to generate a strong response rate and a healthy ROI? Join Christine Finnegan, Director of Marketing at Streamworks and Carrie McLaughlin, Business Development Executive, to discuss direct mail marketing strategy, segmentation, efficiencies and tracking that can build success in your next direct mail program.

You'll learn:

Speakers:

Christine Finnegan, Director of Marketing

Christine began her career within the B2C direct response environment, over 25 years ago and has continued to enhance her knowledge of branding and B2B relationship marketing in a variety of diverse industries including healthcare and senior living. Christine has a proven track record developing and executing unique marketing campaigns that drive strong response rates, gain new customers and use cost-effective solutions to achieve marketing goals.

Christine joined the Streamworks family in 2016 at Imagewerks Marketing, a full-service creative agency, and moved into the Streamworks Director of Marketing role in 2018. As a Marketing leader, she develops the brand strategy for the three companies in the Streamworks portfolio and has a strong understanding on what it takes to develop and integrate direct mail with digital marketing strategies.

Carrie McLaughlin, Business Development Executive

Carrie is a key contributor of the Business Development Team at Streamworks. Her primary focus is helping organizations create and produce effective direct mail campaigns while finding efficiencies along the way. Building relationships with her clients, understanding their marketing objectives and collaborating on strategies to help generate awareness while positively influencing the bottom line is Carrie's expertise.

Carrie joined Streamworks in 2019. Prior to joining Streamworks, past roles have been heavily focused on collaboration with clients and producing effective direct mail campaigns across a variety of industries. Experience has taught her that being a resource and listening to her clients' needs are the real key to providing successful marketing campaigns.